Joe Slater on BBC Radio 4: using data to win campaigns

At Stack, we cut our teeth working on global political campaigns. Our Director, Joe Slater, appeared on BBC Radio 4’s “How to Win a Campaign” to discuss the role of data in building a winning political campaign.

In this clip, Joe discusses just how much polling has changed in the British election context and the (quite recent) shift from traditional phone polling to multi-level regression and post-stratification.

You can listen to the full episode here, featuring wider discussion on how data and public opinion research can move the dial.

Previous
Previous

Flawed but improving? How the global public understand inflation

Next
Next

How Javier Milei is reshaping Argentinian electoral coalitions