At Stack, we cut our teeth working on global political campaigns. Our Director, Joe Slater, appeared on BBC Radio 4’s “How to Win a Campaign” to discuss the role of data in building a winning political campaign.

In this clip, Joe discusses just how much polling has changed in the British election context and the (quite recent) shift from traditional phone polling to multi-level regression and post-stratification.

You can listen to the full episode here, featuring wider discussion on how data and public opinion research can move the dial.